Developer Docs


What is Seel Return Assurance and how it works.

🦭 What is Return Assurance?

Brands and marketplaces can use Return Assurance (RA) to give shoppers a peace-of-mind return option, at no extra risk or cost to sellers or the business itself. Simply put, Return Assurance lets shoppers return their final sale items to Seel, for a full refund.
Shoppers can opt-in Return Assurance for a small fee when checking out, and have the confidence to place the order with peace of mind. After delivery, shoppers can return unwanted items to Seel for a full refund.
Return Assurance is powered by a proprietary algorithm that predicts the probability of return before an order is placed. By pricing the unique risks of every order, we make return options affordable for shoppers while discouraging fraud and abuse.

🤩 How does it work?

The RA widget is embedded in the shopping cart for shoppers to opt-in.

User Flow


Shoppers purchase the Return Assurance by adding it to their cart.
  1. 1.
    Shoppers opt-in Return Assurance in the cart, and check out by paying for the order value and RA fee to the merchant.
  2. 2.
    Seel then collects the RA fee from the merchant.


In the case of a return, shoppers follow the below procedures to get their refund.
  1. 1.
    Shoppers go to Seel Return Portal to submit a return request for RA-covered items.
  2. 2.
    Shoppers send the returned item(s) to Seel's liquidation partner following Seel's email instructions.
  3. 3.
    Seel verifies the conditions of the returned item(s) and refunds the shopper via Tremendous virtual credit card if item(s) are eligible.
Return Assurance User Flow